Summary / Opportunity

Access to healthcare in Venezuela is fragmented. Public clinics are overwhelmed or unavailable; private care is unaffordable for most.

Xana Clinic is a new healthcare model from Xana, one of Venezuela’s fastest-growing pharmacy brands. Their vision: embed low cost medical care directly inside neighborhood pharmacies, bringing trusted, accessible treatment closer to the people who need it most.

For just $2 USD, anyone can walk into or book a same-day consultation via the Xana app, without the usual hassle

This case work covers the end-to-end digital experience that powers that loop: from booking an appointment, to check in at the clinic, to the doctor accessing a patient’s record, even without internet.

My Role

I led the design of Xana Clinic’s full digital and in-person experience—from the mobile booking flow to the clinic-facing patient dashboard. I collaborated closely with PMs, engineers, and clinic staff to ensure that patients could easily book care and providers could instantly access the data they needed to deliver it.

Challenges + Pivots

The biggest challenge was designing for speed and clarity—for both low-tech patients and busy healthcare professionals. We had to minimize friction without sacrificing trust. We also had to plan for scale: multiple clinics, multiple devices, and varying infrastructure. We opted for clean UI, strong defaults, and a modular system that could flex with location needs.

Outcome / Impact

The launch of Xana Clinic resulted in a significant improvement in healthcare accessibility for the local community. Patients could now book appointments in seconds and receive consultations without long wait times. The clinics also drove increased foot traffic to Xana pharmacies, where patients could conveniently fill prescriptions with special discounts.

• 8+ Xana Clinic locations launched with fully branded, integrated experiences

• 3,000+ appointments booked within the first 3 months

• 60% of patients booked via mobile, despite low digital literacy in many areas

• Doctors now access key patient data (vitals, history, medication) in under seconds

• Clinics saw a 25% increase in pharmacy conversions due to care to prescription flow

  
  

Output

• Patient Booking App: A user-friendly interface for scheduling appointments, selecting clinic locations, and receiving appointment reminders.

• In-Clinic Dashboard: An efficient tool for healthcare providers to access patient information, appointment details, and medical history instantly.

• Offline first by necessity. In a country where internet is often unreliable, we designed an interface that gives doctors offline access to appointments and patient data syncing seamlessly once reconnected.

  
  

What I Learned

Designing for fragile systems means getting brutally practical. Instead of perfect flows, we aimed for resilient ones. I learned how to lead with empathy while maintaining a sharp product eye, building not just an app, but an experience that works for real people under real constraints.