The Opportunity

Traditional insurance is a pain — clunky forms, vague pricing, and zero delight. Our challenge: build an MVP that reimagines the insurance journey from a digital-first, user-empowered lens.

My Role

I led the product and experience design for the MVP, working cross-functionally with engineers, PMs, and insurance stakeholders. My focus was aligning technical capabilities with modern UX principles to create something radically simpler and more transparent — while also keeping regulatory and legacy constraints in check.

Challenges + Pivots

Insurance is slow-moving for a reason — legacy systems, compliance, and ingrained user distrust.
The key pivot: rather than replicate outdated flows in a slick UI, we rebuilt the experience around user expectations. That meant shedding jargon, surfacing real-time policy costs, and prioritizing self-service above sales funnels. One early test showed users still defaulting to agent support, so we doubled down on contextual help and progressive disclosure to build confidence.

Outcome / Impact

The MVP launched with a 45% increase in quote completions and a 30% faster claims process compared to the traditional system. More importantly, early users described the experience as “easy,” “clear,” and “surprisingly pleasant” — not a word often associated with insurance. By anchoring around transparency and simplicity, we started shifting perception, not just performance.

The Solution

A clean, responsive web platform where users can:

• Get quotes in under 3 minutes

• File a claim with photo uploads and status tracking

• Compare plans side by side with real-time pricing

  All powered by modern APIs and backend automation — but built with language and flows that feel effortless.

What I Learned

Designing for insurance isn’t about making it “fun” — it’s about removing friction until it stops being a chore. This project sharpened my belief that meaningful digital transformation isn’t driven by tech alone, but by radical clarity, user trust, and knowing exactly when to delight.