Summary / Opportunity

BillFixer, our tool for canceling and negotiating bills, was disconnected from where users actually managed their recurring payments. This friction made it harder to find, harder to use, and broke the logic of the experience.

My Role

As design lead, I bridged the gap between user behavior and product architecture. I worked closely with product, engineering, and data to reposition BillFixer within the Money section, reshaping the experience around how people manage their finances.

Challenges + Pivots

The toughest challenge was changing internal assumptions. BillFixer had been treated as a standalone feature, but for users, it was part of a bigger system. After testing different entry points and user flows, we made a clear call: BillFixer belonged inside Recurring Payments. This required redesigning the dashboard, embedding cancellation and negotiation flows, and creating a direct widget within the Money overview.

Outcome / Impact

• Created a more cohesive and actionable experience by integrating BillFixer directly into Recurring Payments

• Enabled users to view and manage all recurring charges in one place, improving clarity and decision-making

• Designed a new Recurring Payments structure that significantly enhanced user satisfaction

• Achieved a 92% positive user response rate following the redesign

• Unlocked new opportunities for insight-driven features and a more connected financial ecosystem

Output

We introduced provider-level pages with full transaction history, linked payment methods, bill categories, and built-in actions like cancel, negotiate, or boost. This pattern was then applied to credit and debit card detail pages, with plans to scale across categories and merchants. We drew inspiration from holistic money management apps like Truebill and Monarch.

What I Learned

Structure matters. Features like BillFixer don’t need more promotion, they need better placement. By embedding tools where users already think and act, we create clarity and momentum. This project sharpened my focus on aligning architecture with mental models to drive meaningful engagement.